2018
Law School
While attending my second year of law school at Queen's University I had the terrifying realization that I didn't want to be a lawyer. I didn't enjoy the work enough to want to do it for the rest of my life. I also questioned whether that career path would give me the flexibility and fulfillment I wanted.
And I was $170,000+ in debt.
2020
Low Ticket Dropshipping
I was desperate to do something different than law and I figured dropshipping seemed like a good idea. I bought a $3,000 course.
And it was terrible. But instead of giving up, I decided to put the little I had just learned to use.
2021
13 Failed Stores
My first 13 stores did not work out. I tried different products, including lamps, pet items and household products. Those attempts prompted me to reconsider what I was selling and how I was approaching online retail.
2021
Success
After experimenting with several online stores, I focused on higher-priced physical products and supplier relationships. This approach still involved researching products, building a storefront, acquiring customers and managing the busine
2022
Teaching Others
In 2022, I began sharing what I had learned through education and coaching. The training focused on the practical decisions involved in building and operating a high-ticket e-commerce store. Students bring different levels of experience, time and resources, and their outcomes vary.
2023
Explosive Growth
We expanded the coaching team and continued developing the course using questions and feedback from students. The focus was on explaining the process and helping students work through practical business decisions.